https://www.youtube.com/watch?v=o89fnDY5keA
When you’re doing your research on embroidery, there’s a lot of information to take in, whether it’s on YouTube, blogs or forums. With all the conflicting opinions out there, you may find it hard to differentiate fact from fiction. On this episode of Apparel Academy, Ricoma CEO Henry Ma goes over some of the biggest lies in the custom industry and gets down to the truth so you can make more informed decisions.
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01:41 Lie #1
04:47 Lie #2
07:08 Lie #3
First, Henry discusses why some people think you need to have loads of training in everything from sewing to graphic design, while others think embroidery is more “plug and play.” We find out where he stands on the subject of experience, and why.
Next, Henry talks about money, specifically how much you need to break into the embroidery business. He discusses whether you need a lot of upfront capital, the cost of entry to embroidery, and how much you can stand to make in profit.
Then, he’ll address some of the lies about the business side of the industry, and what it takes to market yourself as a custom apparel professional. He'll go over how much you have to spend on marketing, and how to find the tools to spread the word about your new business.
00:00 Introduction
01:42 Lie #1
04:47 Lie #2
07:08 Lie #3
10:03 Follow us on social media
