3 PROVEN TIPS to Market Your Custom Apparel Business

https://www.youtube.com/watch?v=TGRf7q7PxK0

Are you a custom apparel decorator looking to grow your client base and build your brand identity? On this week’s episode of Apparel Academy, Ricoma CEO Henry Ma offers his expert advice to decorators on how to market your business effectively. From how to find your first clients to the importance of developing your online presence, these tips will help you to get your name out there and help you to run a profitable business.

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00:00 Intro

01:20 Tip #1: Think local

03:36 Tip #2: Determine your niche

06:58 Tip #3 Create a strong online presence

Henry’s first tip for new custom apparel decorators looking to market their businesses is to think locally. He explains the importance of spreading the word to family, friends and colleagues that you’re available to take on orders is the first step toward getting new clients. Henry goes on to list some pro tips for what to do when marketing yourself locally so you can make the biggest impact.

Next, Henry discusses two key ways for decorators to determine their niche, which can help you to understand a specific target audience’s needs, or to become an expert on a particular product. Finding success in a particular niche can help you to ultimately expand your business into other verticals, and serve a wider variety of clients and organizations. Finally, Henry talks about how creating a strong online presence can help to build your reputation and brand identity. Being able to showcase your work on social media, a free listing site like Google or Yelp, or your own website is a great way for potential clients to see what you’re capable of and get a sense of your particular style.